New Work New Belgium Fat Tire Torched Earth from the Ashes Denver Colorado
I was hired to shoot a series of these Torched Earth cans for an Op-Ed article in the New York Times. This was part of the New Belgium Drink Sustainably ad campaign. The goal is to show what will happen to the beer industry if nobody helps to take care of the earth, hence Torched Earth. This version is the can rising out of the burnt soil and ash from forest fires in Colorado.