New Work New Belgium Fat Tire Torched Earth Denver Colorado
I was hired to shoot a series of these Torched Earth cans for an Op-Ed article in the New York Times. This was part of the New Belgium Drink Sustainably ad campaign. The goal is to show what will happen to the beer industry if nobody helps to take care of the earth, hence Torched Earth. This is the "clean" version that ended up being used in the New York Times ad piece.