Dan Schrock is a commercial product photographer with a passion for revealing the sometimes hidden, yet purposeful details in gear, gadgets, and everyday objects. Dan is drawn to the function and form of all things whether simple or highly complex and beautifully designed. Over the years Dan has collaborated with agencies, companies, creatives and product developers to capture the essence of the products they create.
As an artist, Dan is a master in the studio, controlling all aspects of lighting to ensure the products he shoots are the star and his client’s goals and vision are realized. Dan is equally comfortable on location, he goes where the job takes him. Approachable, collaborative, flexible and attentive are words clients use to describe Dan as he understands working with his crew, clients and creative partners all contribute to the project’s success. Dan’s many years of experience shooting product affords him a balanced approach of keeping the big picture in focus, sweating the small stuff and leaving just enough room to pivot for new information or changes in direction. Dan’s overall vibe on set is chill … having fun while keeping focused, and creating opportunities out of challenges that may arise. At the end of the day, the images speak for themselves with clients walking away feeling accomplished and satisfied in both the resulting imagery and in the creative partnership.
DAN SCHROCK CREATES PRODUCT LANDSCAPES; PHOTOGRAPHY THAT CAPTURES A PRODUCT'S ESSENCE, FUNCTION, FEATURES AND FORM FOR AGENCIES, BRANDS AND COMPANIES.